French Lick Resort, Callaway Announce New High-Tech Golf Fitting Studio



For Immediate Release

February 22, 2017

French Lick Resort, Callaway Announce New High-Tech Golf Fitting Studio


French Lick, INFrench Lick Resort, the award-winning golf destination in Southern Indiana, and Callaway Golf, one of the leading golf equipment manufacturers, is bringing the “Money Ball” of golf analytics to the French Lick Golf Academy.


The new Callaway Golf Fitting Studio at French Lick Resort is a high-tech fitting studio providing innovative and comprehensive swing analysis and club-fitting for resort guests and golfers of every skill level.


“We are very excited to be partnering with French Lick Resort and bringing the same experience with high-optic launch monitors, shot-analysis software, and OptiFit technology we use to fit Tour pros like Phil Mickelson, Henrik Stenson and Jim Furyk,” said Luke Williams, Callaway’s senior director of fitting. “This kind of customized fitting process is proven to benefit and improve golfers of all abilities.”


The Callaway Fitting Studio looks at no two golf swings the same, which is why custom club-fitting has become the leader in game improvement. Having properly fitted golf equipment, golfers will see immediate improvement with their scores through better ball contact and ball flight.


Leading the way in this numbers process is the use of state of the art technology, Flightscope launch monitors, which uses 3-D Doppler radar tracking to measure 27 different variables related to golf balls, clubs, and swings. This includes such things as ball speed, club-head speed, distance, spin rate, face angle, and club-head path, to name a few, which all lead to golfers having the best custom clubs and ball to fit their swing, and having a better understanding of their game and how far they hit golf shots.


Once your custom analysis is completed, the onsite Callaway club-fitting experts will dial in the precise club specifications using OptiFit technology with length, loft, lie angle, shaft material, shaft flex, shaft flex-point, grip size and grip material, to help golfers realize immediate and significant improvement without changing your swing.


Once golfers determine the best clubs for them, the custom-fit department at the Callaway headquarters in Carlsbad, Calif., will build the precise set, which can be overnighted for delivery within days of the fitting.


“Callaway Golf has been synonymous with excellence in the golf industry and to be able to bring them to our resort is a great opportunity,” said Dave Harner, director of golf at French Lick Resort. “To be able to experience the Callaway Fitting Studio and go through this innovative process of game improvement is a wonderful amenity for our guests and golfers in the region to experience.”


For more information about the Callaway Fitting Studio, visit 


The Callaway Fitting Studio at French Lick Resort is located at the Valley Links Course. For more information and to make fitting appointments call (812) 936-8042 or visit


About French Lick Resort

French Lick Resort is a $600 million historic restoration and casino development spread dramatically across 3,000 scenic acres. It encompasses both the French Lick Springs Hotel and the West Baden Springs Hotel, which have been fully restored to their original sophistication and luxury, and combine for 689 rooms just one mile apart. The casino, built adjacent to the French Lick Springs Hotel, opened in 2006. West Baden Springs, with its spectacular massive dome, opened in 2007 after having not been used for its original luxurious purpose since 1932. Other facilities and amenities at this world-class golf resort destination include two spas with a 36 treatment rooms (they continue to offer the Pluto Mineral Springs bath), over 51,000 square feet of gaming space, 165,000 square feet of meeting space and a variety of dining and entertainment options. Free shuttle buses serve golfers and visitors from around the world. Visit


Media Contacts:


French Lick Resort

Dyan Welsh Duncan

(812) 936-5926


Fusion Media Strategies

Kevin Frisch

(989) 614-0241



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